Stuart Davies Audio Visual Services Manager of University of Wales welcomes the inclusion of audio on the site. "The one thing I really like is the 'School for Audio' page, audio is one aspect that I think we tend to overlook, as people perceive that the visuals are the most important part , but it's not the case. I think this will be very useful and the entire web page will provide some value to all my colleagues."

Chris Hirst, Product Marketing Manager at Sony, believes the site will benefit both suppliers and customers. "The site presents the University marketplace with cherry picked product and solutions specific to their requirement in one place, rather than scouring the web."

Neil Hartigan, channel director for NEC Display Solutions commented "We envisage the Reflex University Website developing in parallel with the AV solutions market, where new technologies are continually being incorporated into ever more advanced products."